Difference between revisions of "Advertising"

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[[File:Advertising.jpg|right|560px|thumb]]
 
[[File:Advertising.jpg|right|560px|thumb]]
'''Advertising''' is that portion of published information that shop owners employ to gain capital through the spread of knowledge, telling of goods and services for saleHowever, in the time of the game world, before transport and communication were mechanised, means of advertising was highly limited.
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'''Advertising''' encompasses the published information that shop owners employ to acquire customers by sharing information about the availability of goods and services.  In the era of the game world, prior to the mechanization of transportation and communication, the avenues for advertising were severely restricted.
 
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The desire to broadcast ideas, however, was always there, and although early attempts at advertising were feeble, the history of folk attempts to influence buyers goes back to the beginnings of recorded history. Some of the earliest records, in fact, were advetrisements.
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The inclination to convey ideas has persisted throughout history, and even though initial efforts in advertising were modest, the tradition of people endeavoring to sway consumers dates back to the dawn of recorded history. Interestingly, some of the earliest documented records themselves served as advertisements.
  
 
== Ancient Beginnings ==
 
== Ancient Beginnings ==
There were many notices reaching back to 3000 <small>BC</small> that employed scenes intended to capture the attention of citizens, to convince them of a leader's importance, or to frighten folk into obedience.  The Assyrian kings portrayed battle scenes that portrayed themselves destroying their enemies, which meant to heighten the respect and awe of the people. The basic techniques of expression haven't changed; once an idea was fixed in stone or in paint, it tended to be seen by people as indisputable truth — people tend to believe anything that's written, a "magic" that early rulers enjoyed.
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Numerous ancient records dating back to 3000 <small>BC</small> used vivid scenes designed to captivate the attention of citizens, either to establish the significance of a local leader's importance or to instill obedience through fear.  The Assyrian kings depicted battle scenes illustrating their triumph over enemies, intending to evoke respect and awe among the populace. The fundamental techniques of expression remained consistent; once an idea was etched in stone or painted, it often became perceived as irrefutable truth — early rulers harnessed the "magic" of the written word to great effect.
  
The earliest common advertisements were sheets of papyrus in Egypt, bearing the notice of rewards for the return of runaway slaves, seeking persons for employment and symbols employed by tradespeople to indicate the nature of their business.  Babylonian merchants employed barkers to shout their wares to passersby, and in Egypt cries were employed by importers to announce the arrival of ships with new cargoes of merchandise.  These techniques are still widely employed in the 17th century game world.
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=== Egypt ===
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Among the earliest forms of advertising were Egyptian papyrus sheets that advertised rewards for the return of runaway slaves, sought individuals for employment, and utilized symbols to signify the nature of various trades.  Criers occasionally transformed their announcements into songs.  Babylonian merchants enlisted vocal peddlers to vocally promote their wares to passersby, while in Egypt, announcements were heralded by criers to announce the arrival of ships laden with new merchandise, practices that persisted in the 17th century game world.
  
Ancient Athenians placed signboards outside their shop doors. Town criers in Greece were carefully selected for their ability to enunciate clearly, pleasingly, and in good Greek; these were sometimes accompanied by musicians.  In Egypt, the criers often sang their announcements.  The Romans whitened areas on walls and painted them inscriptions.  Called "albums," or white spaces, pictured the trade of the householder.  Wine shops in Greece and Rome would post living bush-branches over the door — this led to the origin of the proverb, "Good wine needs no bush," meaning that a good shop did not need to advertise.  This is an early example of humour being used to promote an ideal or a good.
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=== Classical Times ===
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In ancient Athens, shopkeepers displayed signboards outside their establishments. In Greece, town criers were meticulously chosen for their clear and melodious enunciation of announcements, often accompanied by musicians.  The Romans employed whitened areas on walls with inscriptions, known as "albums," to depict the household's trade.
  
== Early Publication Advertising ==
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In both Greece and Rome , wine shops adorned their entrances with living bush-branches, giving rise to the proverb "Good wine needs no bush," signifying that a reputable shop required no advertising. This represents an early instance of humor being used to endorse an idea or product.
During the early Middle ages, the decline of literacy following the collapse of Rome — as well as the decline of trade — would diminish advertising for many centuries.  Yet as both trade and literacy advanced during the 9th and 10th centuries, criers and shop signboards emerged.  In France, wine shops would employ criers who dispensed samples in the streets.  In England, signboards became a part of the national tradition.
 
  
The invention of printing in the 15th century brought into being new media for commercial expression. The earliest printed advertisements were hand bills, and announcements by guilds that were bound into books — a forerunner of catalogs.  Hand bills usually reproduce the signboard by which a shop was known and marked. Below the sign might be some brief copy in script, or not, for literacy still amounted to less than 10% of the population.
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== Publication Advertising ==
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During the early Middle Ages, the decline in literacy following the collapse of the Roman Empire, as well as a decrease in trade, led to a prolonged period of limited advertising. However, as both trade and literacy experienced a resurgence during the 9th and 10th centuries, the use of town criers and shop signboards made a reappearance. In France, wine shops employed criers who distributed samples in the streets, while in England, the use of signboards became ingrained in the national tradition.
  
[[Category: Commercialism]]
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The invention of printing in the 15th century introduced new means for commercial communication. The earliest printed advertisements took the form of handbills and announcements issued by guilds, which were often compiled into books, foreshadowing the concept of catalogs. These handbills typically replicated the shop's recognizable signboard, as literacy still remained limited, with less than 10% of the population able to read.
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See [[Hireling]]
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[[Category: Commercialism]][[Category: Reviewed]]

Latest revision as of 21:47, 1 November 2023

Advertising.jpg

Advertising encompasses the published information that shop owners employ to acquire customers by sharing information about the availability of goods and services. In the era of the game world, prior to the mechanization of transportation and communication, the avenues for advertising were severely restricted.

The inclination to convey ideas has persisted throughout history, and even though initial efforts in advertising were modest, the tradition of people endeavoring to sway consumers dates back to the dawn of recorded history. Interestingly, some of the earliest documented records themselves served as advertisements.

Ancient Beginnings

Numerous ancient records dating back to 3000 BC used vivid scenes designed to captivate the attention of citizens, either to establish the significance of a local leader's importance or to instill obedience through fear. The Assyrian kings depicted battle scenes illustrating their triumph over enemies, intending to evoke respect and awe among the populace. The fundamental techniques of expression remained consistent; once an idea was etched in stone or painted, it often became perceived as irrefutable truth — early rulers harnessed the "magic" of the written word to great effect.

Egypt

Among the earliest forms of advertising were Egyptian papyrus sheets that advertised rewards for the return of runaway slaves, sought individuals for employment, and utilized symbols to signify the nature of various trades. Criers occasionally transformed their announcements into songs. Babylonian merchants enlisted vocal peddlers to vocally promote their wares to passersby, while in Egypt, announcements were heralded by criers to announce the arrival of ships laden with new merchandise, practices that persisted in the 17th century game world.

Classical Times

In ancient Athens, shopkeepers displayed signboards outside their establishments. In Greece, town criers were meticulously chosen for their clear and melodious enunciation of announcements, often accompanied by musicians. The Romans employed whitened areas on walls with inscriptions, known as "albums," to depict the household's trade.

In both Greece and Rome , wine shops adorned their entrances with living bush-branches, giving rise to the proverb "Good wine needs no bush," signifying that a reputable shop required no advertising. This represents an early instance of humor being used to endorse an idea or product.

Publication Advertising

During the early Middle Ages, the decline in literacy following the collapse of the Roman Empire, as well as a decrease in trade, led to a prolonged period of limited advertising. However, as both trade and literacy experienced a resurgence during the 9th and 10th centuries, the use of town criers and shop signboards made a reappearance. In France, wine shops employed criers who distributed samples in the streets, while in England, the use of signboards became ingrained in the national tradition.

The invention of printing in the 15th century introduced new means for commercial communication. The earliest printed advertisements took the form of handbills and announcements issued by guilds, which were often compiled into books, foreshadowing the concept of catalogs. These handbills typically replicated the shop's recognizable signboard, as literacy still remained limited, with less than 10% of the population able to read.


See Hireling