Advertising - Revision history

Tao alexis: /* Publication Advertising */

2023-11-01T21:47:45Z

Publication Advertising

Tao alexis: /* Publication Advertising */

2023-11-01T21:47:29Z

Publication Advertising

Tao alexis: /* Publication Advertising */

2023-11-01T21:47:14Z

Publication Advertising

Tao alexis at 21:46, 1 November 2023

2023-11-01T21:46:56Z

Tao alexis at 21:36, 1 November 2023

2023-11-01T21:36:54Z

Tao alexis: /* Early Publication Advertising */

2023-05-14T18:25:34Z

Early Publication Advertising

Tao alexis: Created page with "'''Advertising''' is that portion of published information that shop owners employ to gain capital through the spread of knowledge, telling of goods and services for sale. Ho..."

2023-05-14T18:13:11Z

Created page with "'''Advertising''' is that portion of published information that shop owners employ to gain capital through the spread of knowledge, telling of goods and services for sale. Ho..."

New page

'''Advertising''' is that portion of published information that shop owners employ to gain capital through the spread of knowledge, telling of goods and services for sale. However, in the time of the game world, before transport and communication were mechanised, means of advertising was highly limited.
__TOC__
The desire to broadcast ideas, however, was always there, and although early attempts at advertising were feeble, the history of folk attempts to influence buyers goes back to the beginnings of recorded history. Some of the earliest records, in fact, were advetrisements.

== Ancient Beginnings ==
There were many notices reaching back to 3000 <small>BC</small> that employed scenes intended to capture the attention of citizens, to convince them of a leader's importance, or to frighten folk into obedience. The Assyrian kings portrayed battle scenes that portrayed themselves destroying their enemies, which meant to heighten the respect and awe of the people. The basic techniques of expression haven't changed; once an idea was fixed in stone or in paint, it tended to be seen by people as indisputable truth — people tend to believe anything that's written, a "magic" that early rulers enjoyed.

The earliest common advertisements were sheets of papyrus in Egypt, bearing the notice of rewards for the return of runaway slaves, seeking persons for employment and symbols employed by tradespeople to indicate the nature of their business. Babylonian merchants employed barkers to shout their wares to passersby, and in Egypt cries were employed by importers to announce the arrival of ships with new cargoes of merchandise. These techniques are still widely employed in the 17th century game world.

Ancient Athenians placed signboards outside their shop doors. Town criers in Greece were carefully selected for their ability to enunciate clearly, pleasingly, and in good Greek; these were sometimes accompanied by musicians. In Egypt, the criers often sang their announcements. The Romans whitened areas on walls and painted them inscriptions. Called "albums," or white spaces, pictured the trade of the householder. Wine shops in Greece and Rome would post living bush-branches over the door — this led to the origin of the proverb, "Good wine needs no bush," meaning that a good shop did not need to advertise. This is an early example of humour being used to promote an ideal or a good.

== Early Publication Advertising ==

← Older revision		Revision as of 21:47, 1 November 2023
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	See [[Hireling]]		See [[Hireling]]

−	[[Category: Commercialism]]	+	[[Category: Commercialism]][[Category: Reviewed]]

← Older revision		Revision as of 21:47, 1 November 2023
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−	See [[~~Hirelings~~]]	+	See [[Hireling]]

	[[Category: Commercialism]]		[[Category: Commercialism]]

← Older revision		Revision as of 21:47, 1 November 2023
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	The invention of printing in the 15th century introduced new means for commercial communication. The earliest printed advertisements took the form of handbills and announcements issued by guilds, which were often compiled into books, foreshadowing the concept of catalogs. These handbills typically replicated the shop's recognizable signboard, as literacy still remained limited, with less than 10% of the population able to read.		The invention of printing in the 15th century introduced new means for commercial communication. The earliest printed advertisements took the form of handbills and announcements issued by guilds, which were often compiled into books, foreshadowing the concept of catalogs. These handbills typically replicated the shop's recognizable signboard, as literacy still remained limited, with less than 10% of the population able to read.

		+
		+	See [[Hirelings]]

	[[Category: Commercialism]]		[[Category: Commercialism]]

@@ Line 1: / Line 1: @@
 [[File:Advertising.jpg|right|560px|thumb]]
-'''Advertising''' is that portion of published information that shop owners employ to gain capital through the spread of knowledge, telling of goods and services for sale.  However, in the time of the game world, before transport and communication were mechanised, means of advertising was highly limited.
+'''Advertising''' encompasses the published information that shop owners employ to acquire customers by sharing information about the availability of goods and services.  In the era of the game world, prior to the mechanization of transportation and communication, the avenues for advertising were severely restricted.
 __TOC__
-The desire to broadcast ideas, however, was always there, and although early attempts at advertising were feeble, the history of folk attempts to influence buyers goes back to the beginnings of recorded history.  Some of the earliest records, in fact, were advetrisements.
+The inclination to convey ideas has persisted throughout history, and even though initial efforts in advertising were modest, the tradition of people endeavoring to sway consumers dates back to the dawn of recorded history. Interestingly, some of the earliest documented records themselves served as advertisements.
 == Ancient Beginnings ==
-There were many notices reaching back to 3000 <small>BC</small> that employed scenes intended to capture the attention of citizens, to convince them of a leader's importance, or to frighten folk into obedience.  The Assyrian kings portrayed battle scenes that portrayed themselves destroying their enemies, which meant to heighten the respect and awe of the people.  The basic techniques of expression haven't changed; once an idea was fixed in stone or in paint, it tended to be seen by people as indisputable truth — people tend to believe anything that's written, a "magic" that early rulers enjoyed.
+Numerous ancient records dating back to 3000 <small>BC</small> used vivid scenes designed to captivate the attention of citizens, either to establish the significance of a local leader's importance or to instill obedience through fear.  The Assyrian kings depicted battle scenes illustrating their triumph over enemies, intending to evoke respect and awe among the populace. The fundamental techniques of expression remained consistent; once an idea was etched in stone or painted, it often became perceived as irrefutable truth — early rulers harnessed the "magic" of the written word to great effect.
-The earliest common advertisements were sheets of papyrus in Egypt, bearing the notice of rewards for the return of runaway slaves, seeking persons for employment and symbols employed by tradespeople to indicate the nature of their business.  Babylonian merchants employed barkers to shout their wares to passersby, and in Egypt cries were employed by importers to announce the arrival of ships with new cargoes of merchandise.  These techniques are still widely employed in the 17th century game world.
+=== Egypt ===
-Ancient Athenians placed signboards outside their shop doors.  Town criers in Greece were carefully selected for their ability to enunciate clearly, pleasingly, and in good Greek; these were sometimes accompanied by musicians.  In Egypt, the criers often sang their announcements.  The Romans whitened areas on walls and painted them inscriptions.  Called "albums," or white spaces, pictured the trade of the householder.  Wine shops in Greece and Rome would post living bush-branches over the door — this led to the origin of the proverb, "Good wine needs no bush," meaning that a good shop did not need to advertise.  This is an early example of humour being used to promote an ideal or a good.
+=== Classical Times ===
-== Early Publication Advertising ==
+In both Greece and Rome , wine shops adorned their entrances with living bush-branches, giving rise to the proverb "Good wine needs no bush," signifying that a reputable shop required no advertising. This represents an early instance of humor being used to endorse an idea or product.
-During the early Middle ages, the decline of literacy following the collapse of Rome — as well as the decline of trade — would diminish advertising for many centuries.  Yet as both trade and literacy advanced during the 9th and 10th centuries, criers and shop signboards emerged.  In France, wine shops would employ criers who dispensed samples in the streets.  In England, signboards became a part of the national tradition.
 [[Category: Commercialism]]

← Older revision		Revision as of 21:36, 1 November 2023
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		+	[[File:Advertising.jpg\|right\|560px\|thumb]]
	'''Advertising''' is that portion of published information that shop owners employ to gain capital through the spread of knowledge, telling of goods and services for sale. However, in the time of the game world, before transport and communication were mechanised, means of advertising was highly limited.		'''Advertising''' is that portion of published information that shop owners employ to gain capital through the spread of knowledge, telling of goods and services for sale. However, in the time of the game world, before transport and communication were mechanised, means of advertising was highly limited.
	__TOC__		__TOC__

← Older revision		Revision as of 18:25, 14 May 2023
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	== Early Publication Advertising ==		== Early Publication Advertising ==
		+	During the early Middle ages, the decline of literacy following the collapse of Rome — as well as the decline of trade — would diminish advertising for many centuries. Yet as both trade and literacy advanced during the 9th and 10th centuries, criers and shop signboards emerged. In France, wine shops would employ criers who dispensed samples in the streets. In England, signboards became a part of the national tradition.
		+
		+	The invention of printing in the 15th century brought into being new media for commercial expression. The earliest printed advertisements were hand bills, and announcements by guilds that were bound into books — a forerunner of catalogs. Hand bills usually reproduce the signboard by which a shop was known and marked. Below the sign might be some brief copy in script, or not, for literacy still amounted to less than 10% of the population.
		+
		+	[[Category: Commercialism]]